Due to the rapid development of automobile industry, the acceleration of domestic automobile factory and auto parts supplier mold localization, and the expansion of domestic mold purchasing scale by international well-known automobile factories and auto parts suppliers, the demand of China's automobile mold market is strong, and the automobile mold industry is facing good development opportunities and huge development potential. The demand of automobile mould industry is increasing. The development of automobile mould industry is closely related to the rapid growth of automobile industry. The rapid development of automobile industry and the increasing market demand provide a rare opportunity for the development of automobile mold. In the past ten years, China's automobile industry has made great progress. According to the statistics of China Automobile Industry Association, in 2017, China's automobile production and sales continued to maintain a growth trend, with the total production and sales reaching a new record high. In the whole year, the automobile production and sales completed 29.92 million and 28.88 million vehicles respectively, up 3.04% compared with the same period last year; From January to June 2018, the production and sales of automobiles completed 14.0577 million and 14.6665 million respectively, an increase of 4.15% and 5.57% respectively over the same period of the previous year.
From the global market perspective, in 2017, the global automobile sales volume was 96.8 million, an increase of 3.14% year-on-year. Among them, the sales volume of 27 countries in the EU and the European Free Trade Zone was 18147600, an increase of 3.30% year-on-year; The sales volume of NAFTA was 21231600, down 1.24% year on year; China's sales volume is 28.879 million, an increase of 3.04% year-on-year. From the perspective of production, the global automobile production increased from 87.31 million vehicles to 97.3 million in 2017 from 2013 to 2017. It has grown by nearly 10 million vehicles. In 2013-2017, China's automobile production increased by more than 5 million vehicles. China's auto production ranks first in the world.
The development trend of the seven automobile industry promotes the development of automobile mould industry in China
1. Increasing demand for parts and parts promotes the market expansion of automobile mold industry
Automobile mould belongs to customized products. Enterprises in the industry mainly adopt the business mode of "fixed production by sales". Its main customers are vehicle factories and auto parts suppliers. The supply and demand status of downstream automobile market will not directly affect the supply and demand of automobile mold. However, with the continuous growth of automobile production and sales, new models are launched rapidly and the original models are constantly changed, The overall demand for automobile mould is growing. In addition, with the continuous development of China's automobile industry, the demand for auto parts has gradually increased. The international famous suppliers of interior and external parts of automobile parts have increased their investment in China's market. The wholly owned or joint venture parts factories invested in China have increased rapidly, and the demand for domestic automotive mold products has increased, which brings new market demand for China's automobile mold industry.
2. The demand for the internal and external decoration mould and supporting products of automobile is expanded
The internal and external decoration mould and supporting products of the automobile belong to non-standard equipment. When developing new models, the whole vehicle factory or interior trim supplier shall redesign the interior and exterior accessories, and the upstream supporting mold enterprises shall develop corresponding mold products. Generally, according to the specific configuration quantity, a model needs 1-3 sets of internal and external decoration mould and inspection tools to produce various kinds of internal and external decoration parts; The design of each model has different requirements for interior and exterior decoration and specific molding process, which leads to the difference in the number of moulds required. In recent years, with the development of global economy, people have higher and higher requirements on the performance, appearance and personalization of automobiles. More and more types of automobile models are available. The development and change cycle of new models is also shorter and shorter, which has led to the continuous growth of market demand for interior and external decoration moulds and supporting products.
3. The trend of high-end automobile consumption brings a wide development space for the enterprises of interior and outer decoration mold
With the gradual improvement of people's income, China's automobile consumption is entering the upgrading and replacement stage of products. The overall development trend of automobile consumption in China is gradually high-end, and the major auto manufacturers have accelerated the localization of luxury models.
Audi's capacity in China has been expanded from 400000 in 2012 to 700000 in 2015, and will increase to 965000 after the expansion of Audi South China base; BMW's capacity in China has been expanded from 200000 units in 2017 to 450000 in 2017, and its capacity in China will gradually increase to 600000 units in the future; Mercedes Benz's capacity in China has been expanded from 120000 in 2012 to 300000 in 2017, and it is planned to expand production to 500000 by 2020. In addition, Japanese, American and other European automobile brands have joined the domestic team of high-end models.
4. The automobile model is increasingly rich and provides a good prospect for the internal and external mold enterprises
As the international automobile brands enter China mainly by joint venture cooperation, many large international automobile brands often exist in China at the same time. In order to adapt to the increasingly diversified consumption concept of our consumers, all joint venture vehicle factories actively seek the development direction of differentiation, namely, to develop a variety of automobile styles which meet the aesthetic characteristics and consumption habits of Chinese consumers while retaining the advantages or characteristics of the international brand power system, design style and safety.
Therefore, there are many models in the market of passenger cars in China, and the speed of new models and model change is accelerating, and the updating and upgrading of interior and exterior parts of the vehicles is becoming more and more frequent. This trend provides a good prospect for domestic and foreign automobile decoration mold enterprises.
5. The rise of new energy vehicles is a new driving force for the rapid development of the automotive interior and external decoration mold industry
The design method and manufacturing technology of the interior and exterior decoration of new energy vehicles are basically similar to those of traditional vehicles, so the enterprises of internal and external decoration die can enter the new energy automobile industry system rapidly. The growth of new energy vehicle models in China has an important influence on the interior and exterior decoration mold industry.
The new energy vehicle market in China has been growing rapidly since 2014, with the sales volume increasing from 74800 in 2014 to 7770000 in 2017. In 2017, China produced 79400000 new energy vehicles, an increase of 53.58% over the same period last year. According to the data of China Automobile Association, from January to September 2018, the production and sales of new energy vehicles in China completed 735000 and 721000 respectively, up 73% and 81.1% compared with the same period last year. From the data, we can see that the production and sales of new energy vehicles in China are growing rapidly.
According to the medium and long-term development plan of automobile industry (2017), it is expected that by 2020, the annual sales volume of new energy vehicles in China will reach 2million. The launch of new energy vehicles requires a new model design from outside to inside, which will create a new market space for the automotive mold industry and bring new impetus to the rapid development of the automotive interior and exterior decoration mold industry.
Data source: organized by China Automobile Association and China Commercial Industry Research Institute
6. The trend of automobile lightweight promotes the innovation and development of the interior and exterior decoration mold industry
Automobile lightweight is one of the important ways to realize the goal of energy conservation and environmental protection in automobile industry. Automobile lightweight is to optimize the design of automobile products by modern design methods and effective means. By using new materials, the vehicle weight can be reduced as much as possible under the premise of ensuring the comprehensive performance indexes of automobile such as strength, safety and reliability. The lightweight of interior and exterior decoration is an important part of the vehicle lightweight. The lightweight of interior and exterior decoration can not only reduce the energy consumption of the vehicle, but also bring about the improvement of safety and comfort. Therefore, all the vehicle factories attach great importance to the lightweight of interior and exterior decoration.
7. International customers increase the purchase in China market, and the automotive interior and external decoration mold industry is facing the opportunity to open up the international market
In recent years, the comprehensive competitiveness of the automotive interior and external decoration mold industry has gradually improved. Some leading enterprises in the industry have steadily improved in enterprise management, technology, R & D and product quality. Their products have been gradually recognized by the international market. Meanwhile, the average labor cost in China is low and low, and the cost-effective advantages of the mold are obvious, which objectively drives the export of domestic and foreign decorative moulds. This provides a rare historical opportunity for the auto interior and exterior decoration mold industry to expand its production scale and enter the international market.
Overall, China's automobile mold industry has ushered in a significant development opportunity, with a broad prospect.